Brita GmbH is a German company that specializes in water filters.
The company headquarters are in Taunusstein near Wiesbaden in Hesse, Germany with production facilities in Germany, Switzerland, the United Kingdom, Italy and China. Brita products are distributed in 66 countries.
Video Brita
Products
Brita produces water jugs (BPA-free, made of styrene methyl methacrylate copolymer), kettles and tap attachments with integrated disposable filters. The filters can be recycled.
Their primary filtering mechanism consists of activated carbon and ion-exchange resin. The activated carbon is produced from coconut shells. According to Brita, the filters have two effects:
- The activated carbon removes substances that may impair taste, such as chlorine and chlorine compounds.
- The ion-exchange resin reduces the carbonate hardness (limescale) as well as copper and lead.
The filters do not purify water.
In the United Kingdom, Hinari and Breville sell electric kettles incorporating Brita technology.
Maps Brita
History
Brita was founded in 1966 by Heinz Hankammer. He named the company after his daughter.
In 1988, The Clorox Company, based in Oakland, California, entered in a licensing-and-distribution agreement with the German company for North and South America. In 1995, it added the Canadian rights by acquiring Canada's Brita International Holdings. In 2000, Clorox acquired the sole rights to the brand in the Americas and Brita agreed to a non-compete clause until 2005. In 2008, Brita returned to the North American market under the brand Mavea, only to withdraw again in 2016.
References
External links
- Brita global website
- Brita UK website
- Mavea, website for Brita's U.S. brand
Source of article : Wikipedia
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