Target Lodging is a company that provides workforce lodging and other temporary, modular housing used for oil, gas and mining operations, large-scale events, government agencies, and disaster relief. Target Lodging is based in The Woodlands, Texas, and also has offices in Boston, Massachusetts; Williston, North Dakota; Denver, Colorado; Edmonton, Alberta, and Sydney, Australia.
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Overview
Target Lodging provides workforce lodging, mobile crew camps, and extended stay hotels. Along with designing and constructing these accommodations, Target Lodging provides facility management and on-site services such as, catering, security, housekeeping, operations and maintenance, and transportation.
Target Lodging is owned by Algeco Scotsman, a business services provider focused on modular space and secure storage solutions. Target Lodging has approximately 450 total employees. It currently operates 16 properties in North America with more than 5,000 total beds.
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History
The Target Companies were founded in 1978 by Brian Lash while he was a student at Brandeis University.
Target Lodging provided temporary housing for the FBI, Secret Service, and other government security personnel during the 2002 Winter Olympics in Salt Lake City, Utah. Following the 2002 Olympics project, the company began focusing on temporary housing.
In 2005, the company provided disaster relief housing for those displaced in the aftermath of Hurricane Katrina. In 2006, Target Lodging began work to complete unfinished military housing in Basra, Iraq.
In 2007, the company began its first natural resources project, providing housing for copper mine operations in Morenci, Arizona. Its first oil field project was in 2010, when the company expanded into North Dakota. The majority of the company's current operations take place in the region, as a result of the North Dakota oil boom.
In 2012, Target Lodging continued its work in the oil industry and expanded into South Texas to support the Permian Basin and the Eagle Ford Shale operations. In this year, Target Lodging also introduced its mobile crew camps, which are self-contained, movable structures designed for operations that need to relocate frequently, such as pipeline transport and transmission line construction.
In February 2013, Target Lodging was acquired by Algeco Scotsman, a company headquartered in Baltimore, Maryland, that provides modular space, temporary building systems, and storage solutions. Algeco Scotsman has more than 310,000 modular space and storage units and operates in 38 countries. The deal was seen by Target Lodging as an opportunity to expand its business globally.
In 2018, Target Logistics changed their name to Target Lodging to better align their brand with their offering.
Operations/Services
Target Lodging formerly specialized in group travel and travel-related logistics services; however, the company shifted its focus to temporary housing that primarily serves the oil, gas and mining industries.
Current Operations/Services
The majority of the company's current operations support the oil, gas, and mining industries. The bulk of its activity is in North Dakota, as a result of the North Dakota oil boom from the Bakken Formation. In addition to its North Dakota properties, Target Lodging operates a number of properties in Texas, as well as in Arizona and Mexico.
North Dakota
Out of the 16 properties Target Lodging operates in North America, 12 are located in North Dakota. The company's presence in North Dakota is a result of the oil boom in the area around the Bakken Formation. North Dakota now produces 11 percent of U.S. oil, and oil production is the primary reason the state's government has a surplus of $3.8 billion. The increased drilling operations in the region have drawn large numbers of people looking for work to the state.
As a result of the oil boom, North Dakota is the fastest-growing state, with the state's population growing at three times the rate of that of the nation as a whole over the past year. In 2012, North Dakota also reported the lowest unemployment rate in the nation at 3.2 percent. Unemployment in North Dakota has been below 4 percent since March 2010. The demand for workers is constant in the region; both oil companies and local businesses have large numbers of unfilled positions. But there is also a high demand for housing and a shortage of housing available. North Dakota's unique economic climate created a "novelty problem: plenty of jobs, but nowhere to put the people who hold them."
The 12 Target Lodging properties in North Dakota have more than 4,000 beds. The facilities are customized for the working conditions and designed using the same specifications as those made for oil workers operating in the Arctic Circle.
"Man Camps" and Controversy
"Man camp" is the common term used to describe the workforce housing in the oil, gas, and mining industry. Target Lodging and other housing providers advocate using the term "crew camp" or "temporary workforce lodging" because of the negative connotation of "man camp." The company and its competitors also object to the term "man camp" because it is often used to describe oil field housing facilities that are not professionally operated. For example, Williston, North Dakota introduced a local ordinance in 2012 that was meant to get rid of what they called the "man camps" that had sprung up in the area, which were actually groups of RVs that oil workers were living in because of the housing shortage.
The oil boom's impact on housing in North Dakota has been a controversial issue since oil production in the Bakken took off. In June 2013 officials in Williams County, North Dakota, put a moratorium on "so-called man camps that house Oil Patch workers." The Williams County Planning and Zoning Commission recommended that the county refrain from both issuing permits for new workforce housing and allowing existing facilities to expand. Officials pushed for this moratorium because they believe the "man camps" were hurting the region and inhibiting the growth of the communities.
While many oppose the expansion of workforce housing in North Dakota, the effects of such facilities have yet to be fully understood; however, two professors from the University of North Dakota are currently conducting research on the long-term impact of workforce housing in the region. The facilities in their study range from the professionally operated lodges such as those run by Target Lodging, to areas that have people living in tents and trailers without basic amenities.
Some of the negative effects of the influx of workers include increased crime rates that have been recorded in oil producing counties and strains on law enforcement, emergency services, as well as infrastructure such as roads, water, and sewerage. While some see workforce housing as part of the problem, others see it as "a temporary and self-contained salve." Target Lodging has responded to criticisms about the existence of "man camps" in North Dakota, describing the company as "a necessary and high-quality Band-Aid that will allow the Bakken to grow."
Current Properties
Target Lodging currently operates the following properties:
- Desert Sage Lodge, opened in October 2007, located in Morenci, Arizona, with 425 beds, serving one of North America's largest producers of copper and one of the largest open-pit mines in the world.
- Campamento El Higuero, opened in October 2010, located in Agua Fria, Veracruz, Mexico, with 225 beds.
- Williston North Lodge, opened in November 2010, located in Williston, North Dakota, with 415 beds.
- Tioga Lodge, opened in November 2010, located in Tioga, North Dakota, with 1,038 beds and 100 RV spots.
- Muddy River Lodge, located in Williston, North Dakota, with 158 beds. The facilities were originally built for the Olympics at Whistler, British Columbia, and were moved and rebuilt at this location in December 2010.
- Stanley Cabins, located in Stanley, North Dakota, with 96 beds, opened in August 2010 and designed to house the client's truck drivers who work in the region.
- Bear Paw Lodge, opened in August 2011, located in Williston, North Dakota, with 496 beds.
- Williston Cabins, opened in September 2011, located in Williston, North Dakota, with 124 beds.
- Dunn County Lodge, opened in February 2012, located north of Dickinson, North Dakota, with 594 beds.
- Carrizo Springs Lodge, opened in March 2012, located in Carrizo Springs, Texas, with 302 beds.
- Stanley Hotel, a permanent hotel, renovated by Target Lodging in August 2012, located in Stanley, North Dakota, with 339 beds.
- Company #9 Mobile Crew Camp, a self-contained, movable, quick-to-permit community with 80 beds, designed for operations that relocate frequently and are in need of housing solutions for rapid deployment. Opened in September 2012 and currently deployed in North Dakota.
- Williams County Lodge, opened in October 2012, located in Williston, North Dakota, with 300 beds.
- Judson Executive Lodge, opened in October 2012, located west of Williston, North Dakota, with 20 beds.
- Watford City Lodge, opened in November 2012, located in Watford City, North Dakota, with 334 beds.
- Pecos Lodge, opened in January 2013, located in Pecos, Texas, with 90 beds.
Past Operations/Services
Olympic Games
Before working with clients in the oil, gas, and mining industries, Target Lodging provided logistics services at a number of the Olympic Games. The company was awarded contracts for logistics services for the 1984 Winter Olympics in Sarajevo, Yugoslavia (present-day Bosnia-Herzegovina); the 1992 Summer Olympics in Barcelona, Spain; the 1996 Summer Olympics in Atlanta, Georgia; the 2000 Summer Olympics in Sydney, Australia; the 2002 Winter Olympics in Salt Lake City, Utah; the 2004 Summer Olympics in Athens, Greece; the 2006 Winter Olympics in Turin, Italy; and the 2010 Winter Olympics in Vancouver, British Columbia, Canada.
Large Events
Target Lodging provided logistics services for a number of large-scale events, such as the Harley-Davidson 100th anniversary celebration in 2003 in Milwaukee, Wisconsin; the Woodstock 25th anniversary festival in 1994 and the Woodstock 30th anniversary festival in 1999, both in Bethel, New York; and the Bonnaroo Music Festival in Manchester, Tennessee.
Disaster Relief
Target Lodging offered disaster relief support following Hurricane Katrina in 2005 and Hurricane Ike in 2008. In the aftermath of Hurricane Katrina, Target Lodging operated a 1,100-bed cruise ship anchored in the Gulf of Mexico to house those displaced by the hurricane. Target Lodging also built and managed a 700-person modular camp in New Orleans with running water, electricity, and on-site kitchen services. In the aftermath of Hurricane Ike, Target Lodging provided catering and food services for 600 personnel to support relief operations.
Community Involvement/Recognition
API Achievement Award
In 2012, Target Lodging received an API Achievement Award. The Williston Basin Chapter of API (American Petroleum Institute) honored Target Lodging with an award for community service, recognizing the company for its "keen sense of corporate citizenship towards the communities and environments in which it operates."
Inc. 5000
In 2012 Target Lodging was named one of America's fastest-growing private companies by Inc. Magazine. Target Lodging was number #305 on the list of 5,000, with three-year growth of 1,225 percent. Its revenue increased from $3.5 million in 2008 to $45.8 million in 2011. Inc. Magazine also ranked Target Lodging number #19 on the list of top 100 business products and services companies.
In 2013 Target Lodging again ranked on the Inc. 5000 list at number #194, with a three-year growth of 2,131 percent.
References
External links
- Target Lodging Company Website
- Target Lodging on Twitter
- Algeco Scotsman Company Website
Articles
- Oil Workers Call 'Man Camps' Home
- Oil Rigs Bring Camps of Men to the Prairie
- A man camp fit for a king: Public, commissioners tour Dunn County Lodge
- North Dakota crew camps bane for some, salve for others
Video Clips
- Inside a North Dakota 'Man Camp'
- No simple solution to Oil Patch housing crunch
- North Dakota Boomtown Suffers Growing Pains Trying to Keep Up with Demand
- Boomtown USA
- North Dakota's Oil Rush: If the Boom Goes Bust
- Fire, Ice and Fortune
Source of article : Wikipedia
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